The Good Cycles Story

Docklands-Bike-Shop-and-Social Enterprise_Good Cycles was founded by Loretta Curtin and Luke Wright. The idea for this social enterprise was hatched one morning over a cup of tea. After countless more cups of tea, a multitude of meetings and a lot of hard work, the concept has grown into an inspiring non-profit organisation. To many, Good Cycles is an organisation that simply offers practical and time-saving services to Melbourne’s cyclists. These include our Docklands bike shop, service centre, workshops and our mobile bicycle mechanics zipping around the city on cargo bikes (carrying tools and parts on board) tuning up and servicing bikes while people are at offices, universities, events, public places and on bike paths. As well as this, we also teach cyclists the essentials of bike maintenance and we help governments and organisations to deliver bicycle-based community programs.

But there’s something greater at the heart of Good Cycles. Our mission is to give a helping hand to those with genuine and often serious barriers to getting ahead in life. As a non-profit organisation, we aim to provide training, employment and direct ongoing support to people who might otherwise struggle to find genuine work opportunities. In particular, those who have been experiencing homelessness, substance abuse, domestic violence, mental illness, disability and other conditions that lead to distress or helplessness.

At Good Cycles we believe bicycles are an excellent tool for achieving this mission of ours. The humble bike, considered by some as the greatest ever invention, is an important vehicle for engaging people and communities. It is our ongoing aim to continue tackling social and environmental issues two wheels at a time.

You can help just by getting your bike serviced at our Docklands bike shop and service centre.

Our Management Team

Jaison Hoernel
Jaison HoernelCEO
Jaison Hoernel has over 20 years of professional experience in the bicycle industry in Australia and internationally. With influential roles in across the bicycle industry – Jaison’s depth of expertise is highly regarded. He has enjoyed success in establishing one of Australia’s most successful and highly regarded commuter and specialty bicycle retail shops, holds an MBA (Executive) from RMIT and has a highly developed financial acumen. Jaison has held management positions in both Australia and Asia, and been actively involved in developing sponsorship and funding models for public transport projects internationally. Jaison is committed to social equity.
Liam Crowley
Liam CrowleyGeneral Manager
As the General Manager, Liam brings over 20 years of business experience to Good Cycles with 10 of those in the bicycle industry. Transitioning from a Transport and Logistics Degree (Honours) to a senior business development role in a global freight carrier, it was the humble bike and love of cycling that drew Liam into bicycle industry. Liam quickly moved into several successful management positions to finally become the 2iC for one of Australia’s largest bicycle part distributors.
Liam has a strong interest in efficient transport networks and believes in the positive social impact the bicycle can play on individuals and the community at large.
Kasey Holyman
Kasey HolymanCommunity Programs Manager
Kasey has worked within the not-for-profit sector eight years. Her previous experience includes positions at St Kilda Gatehouse, Anglicare Victoria, and OzChild. She has recently completed her Juris Doctor at the University of Melbourne.
While she rides horses, not bikes, she has become convinced of their effectiveness in changing peoples’ lives.
Kelly Latham
Kelly LathamStreet Operations Supervisor
Originally from Macedon, Kelly has a wide variety of experiences in many different industries including as an ambulance paramedic and leading hand electrician in the construction industry. Her mechanical aptitude and people skills enable her to supervise and maintain the Melbourne Bike Share system while ensuring that our program participants get maximum exposure to positive work situations.
She is a committed road cyclist who recently discovered the thrill of track cycling. Goals in cycling include annual participation in both the 7 Peaks Challenge and the Around the Bay 250km ride.
Jack Morgan
Jack MorganBusiness Development and Operational Support Intern
A final year business management undergraduate student at Deakin University, Jack is undertaking his second summer internship at Good Cycles. Working in business development across the organisation, Jack loves seeing Good Cycles grow and the organisation making the most of new opportunities and ventures. Whilst not a keen cyclist himself, Jack has seen the power a bicycle can have in changing the lives of young people and loves seeing young people thrive with the opportunities Good Cycles offers.
Belinda Woodruff
Belinda WoodruffTransitional Employment Manager
Belinda brings to Good Cycles 8 years of professional experience in the employment service industry having worked in positions servicing Disability Employment Services and Job Services Australia with roles based in Melbourne, regional Victoria and Western Australia. Her passion for making a positive impact in the community is evident through action based engagement and influential goal oriented realization, where opportunities lead to successful and sustainable outcomes assisting people to develop and embrace their own personal potential.

Our Mechanics & Trainers

Donovan Roberts
Donovan RobertsGood Cycles Trainer
Origin: Carlton

Cycling Claim to Fame: I have three young children and still manage to get out on my bike

Favourite place to cycle: Mount Bullers’ Stonefly, Epic and Delatite River trails and where I grew up in the Dandenong Ranges.

Interesting fact about Donovan: One day I’d love to retire to the French Pyrenees and spend all day riding in the mountains.

I’m a mechanic/trainer because: I enjoy working with my hands and love to modify bikes, especially mountain bikes to get that perfect ride.

Michael Dann
Michael DannGood Cycles Mechanic
Origin: Christchurch, New Zealand

Cycling Claim to Fame: Been touring over the highest road in Japan (2700m). I just completed the Kiwi Brevet 2015 – 1100kms in a little over 5 days (mostly off road). Ridden across Germany and France.

Favourite Bike Part: Nice set of square taper MTB cranks.

Interesting fact about Mike: I’m also a scientist. Spent two years measuring native forest in NZ. Currently researching plant/insect interactions at La Trobe.

I’m a mechanic because: Hands on work, not too much time in front of a computer.

Eric Madden
Eric MaddenGood Cycles Mechanic
Origin: TBA

Cycling Claim to Fame: TBA

Favourite Bike Part: TBA

I’m a mechanic because: TBA


Sam Kilner
Sam KilnerGood Cycles Mechanic
Origin: Melbourne, Australia

Cycling Claim to Fame:Toured solo through Hokkaido in Japan

Favourite place to cycle: Japan, but locally the Goldfields Track in Victoria

Interesting fact about Sam: I live in Castlemaine and commute into the city by bike and train.

I’m a mechanic because: It is highly engaging and satisfying hands on work.

DanielleGood Cycles Trainee Mechanic
Origin: TBA

Cycling Claim to Fame:TBA

Favourite place to cycle: TBA

Interesting fact about Danielle:TBA

I’m a mechanic because:TBA

Our Board

Paul Bird - Chair
Paul Bird - Chair
Paul has a track record of professional experience that is innovative, consultative, and successful.

Prior to becoming CEO of AVI, Paul was CEO of Youth Support and Advocacy Service (YSAS), an organisation that works with young people experiencing alcohol and substance abuse. Paul has also held leadership roles with the Brotherhood of St Laurence, Australian Red Cross Blood Service, Very Special Kids, The Body Shop, Mission Australia and World Vision.

Darrell Wade
Darrell Wade
Darrell Wade is the co-founder of Intrepid Travel and CEO of Intrepid Group, the world’s largest provider of adventure travel experiences.
Over the course of his career Darrell has been widely recognised as a leader in conservation and sustainability, as well as in entrepreneurship and social enterprise. He is a member of the World Travel and Tourism Council, a judge of the prestigious Tourism for Tomorrow Awards, and a director of Parks Victoria. A previous winner of the NAB Smart Company Award (along with Geoff Manchester), Darrell is now a director of the University of Melbourne’s Accelerators Programme and a previous winner, and now judge, of Ernst and Young’s Entrepreneur of the Year Award.
Andrew Barlow
Andrew Barlow
Andrew is a Fellow of the institute of Chartered Accountants and a Partner at PwC Melbourne. He has over 23 years experience in financial and risk assurance focusing on accounting, due diligence, IPO’s, systems, controls and process assurance. His client base includes well known large listed and non listed Australian and overseas entities. Andrew has a strong network of Asian and Global contacts having being previously based in the UK, Middle east and Asia. He is a passionate cyclist, regularly training for cycling endurance events.
Jac Phillips
Jac Phillips
Jac has been involved in the marketing of people, products and services across Asia Pacific for over 25 year working with a range of companies including IBM and Westpac.

Jac joined Bank of Melbourne, a division of Westpac in May 2014 as Head of Brand and Marketing, leading a team of senior marketers across brand, marketing communications, digital, advertising,
events and partnerships.

Jac is currently a proud Ambassador for the Skin & Cancer Foundation Inc. and has recently joined the new Deakin University Business School Marketing Advisory Board. She was awarded one of Asia’s Top
50 Women Leaders in Singapore in August this year and became a Telstra Business Women Victorian finalist in October.

Emily Synnott
Emily Synnott
Emily has a passion for amplifying social innovation into real system change. At FYA, Emily is a Project Director, heading up key strategic projects that transform the way government, industry and community sectors view and engage with young people to rethink systems that shape the world. Over her 6 years at FYA, Emily has brought to life projects that offer young people opportunities to succeed in life that aren’t traditionally offered through Education.

Before joining FYA in 2010, Emily spent some time in Victorian Government and 11 years in the UK working in Policy and Strategy in Government and consultancy. Key areas of work included extensive evaluation of government employment initiatives, the redesign of civil legal aid delivery across the UK and working with the judiciary to transition Social, Health and Welfare appeals policy into the new Tribunals Service.