The Good Cycles Story

Docklands-Bike-Shop-and-Social Enterprise_Good Cycles was founded by Loretta Curtin and Luke Wright. The idea for this social enterprise was hatched one morning over a cup of tea. After countless more cups of tea, a multitude of meetings and a lot of hard work, the concept has grown into an inspiring non-profit organisation. To many, Good Cycles is an organisation that simply offers practical and time-saving services to Melbourne’s cyclists. These include our Docklands bike shop, service centre, workshops and our mobile bicycle mechanics zipping around the city on cargo bikes (carrying tools and parts on board) tuning up and servicing bikes while people are at offices, universities, events, public places and on bike paths. As well as this, we also teach cyclists the essentials of bike maintenance and we help governments and organisations to deliver bicycle-based community programs.

But there’s something greater at the heart of Good Cycles. Our mission is to give a helping hand to those with genuine and often serious barriers to getting ahead in life. As a non-profit organisation, we aim to provide training, employment and direct ongoing support to people who might otherwise struggle to find genuine work opportunities. In particular, those who have been experiencing homelessness, substance abuse, domestic violence, mental illness, disability and other conditions that lead to distress or helplessness.

At Good Cycles we believe bicycles are an excellent tool for achieving this mission of ours. The humble bike, considered by some as the greatest ever invention, is an important vehicle for engaging people and communities. It is our ongoing aim to continue tackling social and environmental issues two wheels at a time.

You can help just by getting your bike serviced at our Docklands bike shop and service centre.

Our Management Team

Jaison Hoernel
Jaison HoernelCEO
Jaison Hoernel has over 20 years of professional experience in the bicycle industry in Australia and internationally. With influential roles in across the bicycle industry – Jaison’s depth of expertise is highly regarded. He has enjoyed success in establishing one of Australia’s most successful and highly regarded commuter and specialty bicycle retail shops, holds an MBA (Executive) from RMIT and has a highly developed financial acumen. Jaison has held management positions in both Australia and Asia, and been actively involved in developing sponsorship and funding models for public transport projects internationally. Jaison is committed to social equity.
Paulius Kviecinskas
Paulius KviecinskasOperations Manager
Paulius has had a love of all things two wheeled since he was very young. He has long experience within the bike industry having run a number of bike workshops across Melbourne and is a highly skilled mechanic. After a number of years in environmental consultancy and the federal government he has been drawn back to bikes. Paul has experience in management, team leadership and contract management roles which has allowed him to develop his ability to lead in a consultative fashion and to meet targets under sometimes difficult time and financial constraints. He is also legendary for riding from Perth to Melbourne on a single speed.
Matthew McCullough
Matthew McCulloughCommunication Manager
One of Matt’s other hats is running the Melbourne chapter of Bicycles For Humanity. It was the impact of this project that motivated him to give up ten years of self employment creating digital content for large corporations and join an organisation making a difference. His background covers animation and film production, writing, design and web development. While he sees himself as only a little way down the rabbit hole almost every aspect of his life now involves bicycles and he’s passionate about the difference they can make in people’s lives.
Kasey Holyman
Kasey HolymanCommunity Programs Manager

Our Mechanics & Trainers

Michael Dann
Michael DannGood Cycles Mechanic
Origin: Christchurch, New Zealand

Cycling Claim to Fame: Been touring over the highest road in Japan (2700m). I just completed the Kiwi Brevet 2015 – 1100kms in a little over 5 days (mostly off road). Ridden across Germany and France.

Favourite Bike Part: Nice set of square taper MTB cranks.

Interesting fact about Mike: I’m also a scientist. Spent two years measuring native forest in NZ. Currently researching plant/insect interactions at La Trobe.

I’m a mechanic because: Hands on work, not too much time in front of a computer.

Olson Hamilton-Smith
Olson Hamilton-SmithGood Cycles Mechanic
Origin: Born in Melbourne, grew up in Darwin

Cycling Claim to Fame:Former racer, now a washed-up wheelie enthusiast

Favourite place to cycle: I did some mountain biking in Norway late last year which was pretty special. I also completed the tour de Mont Blanc which I enjoyed thoroughly. Closer to Melbourne Bunyip State park has been a good spot to explore.

Interesting fact about Olsen: I have been invited to travel with a circus

I’m a mechanic because: I believe the social transport hierarchy should be turned on its head. Human powered transport like cycling should lead the charge, followed by public transport, with private cars featuring last. I’m pleased to be a small part in enabling this change, also I like shiny stuff, bring your racing bike in!

Eoin Marshall
Eoin MarshallGood Cycles Trainer/Mechanic
Origin: Sharavogue, Ireland

Cycling Claim to Fame: TBA

Favourite Bike Part: TBA

I’m a mechanic because: TBA


Sam Kilner
Sam KilnerGood Cycles Mechanic
Origin: Melbourne, Australia

Cycling Claim to Fame:Toured solo through Hokkaido in Japan

Favourite place to cycle: Japan, but locally the Goldfields Track in Victoria

Interesting fact about Sam: I live in Castlemaine and commute into the city by bike and train.

I’m a mechanic because: It is highly engaging and satisfying hands on work.

DanielleGood Cycles Trainee Mechanic
Origin: TBA

Cycling Claim to Fame:TBA

Favourite place to cycle: TBA

Interesting fact about Danielle:TBA

I’m a mechanic because:TBA

Donovan Roberts
Donovan RobertsGood Cycles Trainer
Origin: Carlton

Cycling Claim to Fame: I have three young children and still manage to get out on my bike

Favourite place to cycle: Mount Bullers’ Stonefly, Epic and Delatite River trails and where I grew up in the Dandenong Ranges.

Interesting fact about Donovan: One day I’d love to retire to the French Pyrenees and spend all day riding in the mountains.

I’m a mechanic/trainer because: I enjoy working with my hands and love to modify bikes, especially mountain bikes to get that perfect ride.

Nell Sudano
Nell SudanoGood Cycles Trainer
Origin: TBA

Cycling Claim to Fame:TBA

Favourite place to cycle: TBA

Interesting fact about Sam:TBA

I’m a mechanic because: TBA

Our Board

Luke Wright
Luke Wright
Luke Wright has enjoyed a diverse working career that has focused largely on the non-profit sector, social and commercial enterprise, and media/journalism. Among other things, Luke has been a fundraising coordinator for an environmental organisation, owned a green energy sales agency, founded a social enterprise in Bolivia, and operated a communications company. Luke is also a former editor of a national magazine and an award-winning writer, reporting from Greenland to the Galapagos, Mozambique to Mongolia. He has contributed to National Geographic Traveller, The Ecologist, Australia Geographic, The Big Issue, Griffith Review, Outside and many more.
Loretta Curtain
Loretta Curtain
Loretta has worked in community development, social enterprise and vocational education and training for more than ten years in Australia and the UK. She has held various strategic and operational positions in the not-for-profit, education and corporate sectors. Her strategic and operational skills have assisted in the set up and running of numerous successful social enterprises in disadvantaged communities. She has particular knowledge about employment and training pathway models and on-the-ground experience as a youth worker in education.
Darrell Wade
Darrell Wade
Darrell Wade is the co-founder of Intrepid Travel and CEO of Intrepid Group, the world’s largest provider of adventure travel experiences.
Over the course of his career Darrell has been widely recognised as a leader in conservation and sustainability, as well as in entrepreneurship and social enterprise. He is a member of the World Travel and Tourism Council, a judge of the prestigious Tourism for Tomorrow Awards, and a director of Parks Victoria. A previous winner of the NAB Smart Company Award (along with Geoff Manchester), Darrell is now a director of the University of Melbourne’s Accelerators Programme and a previous winner, and now judge, of Ernst and Young’s Entrepreneur of the Year Award.
Paul Bird
Paul Bird
Paul has a track record of professional experience that is innovative, consultative, and successful.

Prior to becoming CEO of AVI, Paul was CEO of Youth Support and Advocacy Service (YSAS), an organisation that works with young people experiencing alcohol and substance abuse. Paul has also held leadership roles with the Brotherhood of St Laurence, Australian Red Cross Blood Service, Very Special Kids, The Body Shop, Mission Australia and World Vision.

Andrew Barlow
Andrew Barlow
Andrew is a Fellow of the institute of Chartered Accountants and a Partner at PwC Melbourne. He has over 23 years experience in financial and risk assurance focusing on accounting, due diligence, IPO’s, systems, controls and process assurance. His client base includes well known large listed and non listed Australian and overseas entities. Andrew has a strong network of Asian and Global contacts having being previously based in the UK, Middle east and Asia. He is a passionate cyclist, regularly training for cycling endurance events.
Jac Phillips
Jac Phillips
Jac has been involved in the marketing of people, products and services across Asia Pacific for over 25 year working with a range of companies including IBM and Westpac.

Jac joined Bank of Melbourne, a division of Westpac in May 2014 as Head of Brand and Marketing, leading a team of senior marketers across brand, marketing communications, digital, advertising,
events and partnerships.

Jac is currently a proud Ambassador for the Skin & Cancer Foundation Inc. and has recently joined the new Deakin University Business School Marketing Advisory Board. She was awarded one of Asia’s Top
50 Women Leaders in Singapore in August this year and became a Telstra Business Women Victorian finalist in October.